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Director of product Development
With page speed being a ranking factor for Google, we’re living in an era where it’s inconceivable to run a website and not taking care of its performance.
If you think that this is too much to bear, and you don’t have time to keep up with Google’s recommendations, web performance optimisation techniques, and so on: we feel you, but we’ve got your back!
According to Google research, nowadays the average mobile web page takes 15.3 seconds to load fully.
The problem is that more than half of visitors will abandon a mobile website that takes more than three seconds to load.
Moreover, if you run an e-commerce site, keep in mind that a one-second delay in mobile loading time can affect your conversion rates by up to 20%.